ANNOUNCING THE ALCOVE PERSPECTIVE The Alcove has been renamed The Alcove Perspective and is pleased to announce its expansion. Aside from the photography exhibits and workshops, we are initiating another exciting project—THE ALCOVE PERSPECTIVE: REFERENCES. This pocket library houses a special collection of photography-related books, magazines, and other publications. It is open to the general public for a minimal fee. With this endeavor, we want to encourage everyone to learn more about photography. Donations in cash or in kind, such as related titles, are most welcome. For more details, please call 8921801, send an SMS to 0917-5594417 begin_of_the_skype_highlighting 0917- 5594417 end_of_the_skype_highlighting, email cruz.ct@ayalafoundation.org.

Primer on Lighting + Lighting for Portrait Photography August 22 and 29, 2010 9 a.m.-5 p.m. Learn about photographic lighting and be able to apply it immediately for portrait photography in just two days! Day 1-Primer on Lighting will discuss lighting concepts and techniques. It will enable the participants to learn the fundamental principles of lighting, master the primary controllable characteristics of light , and become familiar with the different lighting tools used in the studio and on location. Day 2-Lighting for Portrait Photography will cover the following topics: - Light metering and ratio control - Lighting set ups - Lighting and other studio equipment needed in taking portraits - Lighting approaches for the key light (broad, short, split, butterfly) - Lighting roles in portraiture          + formal portrait          + fashion and beauty          + high key          + low key Requirement Basic photography knowledge Camera, preferably digital SLR Exposure-flash meter, tripod (optional) Venue Filipinas Heritage Library, Makati Avenue, Ayala Triangle, Makati City (across from The Peninsula Manila) Speaker In this crash course, Jay Alonzo will emphasize light as the supreme tool in photography. He will equip participants with an in-depth knowledge of lighting design and control, which will serve as a good foundation when shooting for people, product, food, and other commercial applications. To immediately apply the newfound knowledge, Jay will guide participants in systematically setting up lights and “reading” lighting conditions to achieve best lighting design and exposure for portrait photography. Specializing in people photography, Jay has taken photographs for the talents’ portfolio of a local modeling agency, worked with movie production companies on their cinema posters and publicity photos, and done celebrity shoots for High Life magazine, a Business Day publication. Workshop fee, discount, and freebies Workshop fee is P4,000 inclusive of handouts, studio equipment use, model’s fee, lunch, and certificate. A discounted course fee of Php 2,200 will be applied to previous Primer on Lighting participants who wish to join the second day only. Payment may be made in cash or check at the library or through bank deposit. Due to the limited number of slots, interested participants are requested to pre-register by paying at least P1,000 (non-refundable) on or before August 14. Those who pay in full on or before the deadline will get a 5 percent discount. For more details, please call 8921801, send an SMS to 0917-5594417, email cruz.ct@ayalafoundation.org.

Digital 101: Photography and the Computer August 24, 26, September 2, 7 and 9, 2010 6-9 p.m. This workshop is designed for digital camera users who want to learn the basics of photography. It discusses the following: Factors affecting photographic output Basic understanding of light The digital camera and its functions Exposure setting How to see and take better pictures Basic image and output manipulation The workshop entails shooting assignments, working in a digital darkroom, and a photo clinic. Requirement Digital camera, preferably SLR Venue Filipinas Heritage Library, Makati Avenue, Ayala Triangle, Makati City (across from The Peninsula Manila) Speaker Jay Alonzo has been teaching photography for more than 14 years and is considered one of the country's leading photography instructors. Since 2001, he has been conducting photography classes at The Alcove (Filipinas Heritage Library's photography nook) and for a wide range of clients such as the Kraft Foods, HSBC, Liwayway Marketing, Holcim Philippines, Pilipinas Shell, Procter & Gamble, Microsoft, and the Department of Agriculture. Workshop fee and discount Workshop fee is P4,000 inclusive of handouts, meals, computer use, and certificate. Cash or check payment may be made at the library or through a bank deposit. Due to the limited number of available slots, interested participants are requested to register on or before August 17 by paying at least P1,000 (nonrefundable; full payment is due on the first day of class). A 5 percent discount will be given to those who pay in full on or before the deadline. For more details, please call 8921801, send an SMS to 0917-5594417, email cruz.ct@ayalafoundation.org.

CREATING IKEBANA FOR YOUR HOME August 28, 2010 2:00-5:00 p.m. Glorietta 5 Atrium, Ayala Center, Makati City Learn how Ikebana has evolved into the quiet art form we know today and how it can enliven one’s home! Demo-workshop facilitators: Margot Perez Vangie Cheng Ikebana Demonstration 2:00pm to 3:00pm All demonstration activities are free of charge. For seat reservation, preregistration is required. For on-site registrants, seats are on a first-come, first-served basis. Ikebana Workshop 3:00pm to 5:00pm Workshop registration fee: P500 (nonrefundable) inclusive of workshop fee plus a basic Ikebana kit. To register and for inquiries, please call 8921801 local 26, send an SMS to 0917-5594417, email cruz.ct@ayalafoundation.org. Registration starts on July 24 until August 14.

THE ALCOVE PERSPECTIVE: EXHIBIT GUIDELINES The Alcove is inviting all interested photographers and camera clubs to submit proposals for exhibition for the year 2010. Eligibility The Alcove is a premier venue for exhibiting black-and-white (or monochrome) photographs. It can accommodate around 20 to 30 frames for exhibition depending on the final sizes of the framed artworks. All photographs must be in accordance to applicable Philippine laws. Local and foreign artists are welcome to apply. Priority will be given to Filipino photographers. Requirements Applicants are required to submit a proposal letter with the following: Photographer’s resume/bio-data or organizational background for photography-related organizations Sample works Preferred exhibition schedule Brief outline and concept of the proposed exhibit Contact number and address Submission Proposals must be addressed to: The Screening Committee The Alcove Perspective, Filipinas Heritage Library Makati Avenue, Ayala Triangle, Makati City Screening A committee will screen all submissions based on originality, visual impact, composition, subject matter, and technique. Results of the screening will be communicated to the applicant in writing within two to four weeks after submission. Qualified applicants will be asked to visit The Alcove to discuss terms of agreement and contract signing. The Alcove’s obligations Once the proposal is approved, The Alcove shall: Provide the gallery for the exhibit and the venue for the opening cocktails (should the photographer opt to have one) Assign manpower and manage other logistical requirements for the exhibit Discuss the schedule and other deliverables with the photographer Handle curatorial and marketing functions Provide frames (on loan) for the exhibit Discuss final layout for the exhibit with the photographer Accommodate queries regarding the exhibit Facilitate collection of payment and remittance to photographer (if it is a selling exhibit) Prepare summary and/or conduct evaluation Photographer’s obligations The photographer shall: Finalize a list of artworks based on approved terms Pay a fee of Php 5,000.00 to cover overhead expenses. Minimum exhibit period is two weeks and may be extended depending on the availability of the gallery. For each succeeding week, cost is Php 1,500.00. Submit the artworks framed and matted (if The Alcove’s frames will be used, pick up will be done at least a week prior to submission) Provide titles and other pertinent details for the captions and the price list (if it is a selling exhibit) Confirm details of the opening cocktails, if applicable. In the case of a selling exhibit, a 25% commission will be deducted from gross sales. For more details, please call 8921801, fax 892-1810, email cruz.ct@ayalafoundation.org.

would like to acknowledge the generous support of 24 Sto. Domingo Street, Quezon City Tel 743-6601 to 63 218 Katipunan Avenue, Blue Ridge, Quezon City Tel 647-4744 or 66