BOOKS
Mommy republic : understanding Filipino millennial moms

Publisher: Anvil Pub.,


Title Details
  • Mommy republic :
Publishers
  • Mandaluyong City :Anvil Pub.,c2017
Descriptions
  • 123 pages :illustrations
Isbn
    9786214201280
Subjects
  • Parenting -- Philippines
  • Motherhood
  • Mothers
  • Generation Y
  • Consumer behavior -- Philippines
  • Women consumers -- Philippines
Material Type
  • BK
  • Book
Location MAIN
Item Call Number HQ 759 A34 2017
Status Available
Barcode 18252
International Standard Book Number
  • International Standard Book Number - 9786214201280
Library Of Congress Call Number
  • Classification number - HQ 759
  • Item number - A34 2017
Main Entry
  • Personal name - Acedera, Edie
Title Statement
  • Title - Mommy republic :
  • Remainder of title - understanding Filipino millennial moms /
  • Statement of responsibility, etc - Edie Acedera, Kate Yu
Publication, Distribution, Etc. (imprint)
  • Place of publication, distribution, etc - Mandaluyong City :
  • Name of publisher, distributor, etc - Anvil Pub.,
  • Date of publication, distribution, etc - c2017
Physical Description
  • Extent - 123 pages :
  • Other physical details - illustrations
Formatted Contents Note
  • Formatted contents note - The world of millennial moms -- Her dreams and aspirations -- Advocacies of the millennial moms -- The digital habits of millennial moms -- Online shopping habits -- Parenting -- Communities/Tribes -- Life design, purpose, and the quest for wholeness -- Macro themes -- 5 Implications for marketers and companies serving millennial moms -- Millennial Mom Navigator -- Details of quantitative and qualitative research
Subject Topical Term
  • Topical term or geographic name as entry element - Parenting
  • General subdivision - Philippines
  • Topical term or geographic name as entry element - Motherhood
  • Topical term or geographic name as entry element - Mothers
  • Topical term or geographic name as entry element - Generation Y
  • Topical term or geographic name as entry element - Consumer behavior
  • Geographic subdivision - Philippines
  • Topical term or geographic name as entry element - Women consumers
  • Geographic subdivision - Philippines
Personal Name
  • Personal name - Yu, Kate