| Location |
MAIN |
| Item Call Number |
HF 5813 P6 A38 2000 |
| Status |
Available |
| Barcode |
18333 |
| Library Of Congress Call Number |
- Classification number - HF 5813 P6
- Item number - A38 2000
|
| Title Statement |
- Title - AdBoard :
- Remainder of title - 25 years of self-regulation /
- Statement of responsibility, etc. - editor, Cid Reyes
|
| Publication, Distribution, Etc. (imprint) |
- Place of publication, distribution, etc. - Makati City :
- Name of publisher, distributor, etc. - Advertising Board of the Philippines
- Date of publication, distribution, etc. - c2000
|
| Physical Description |
- Extent - 340 pages :
- Other physical details - illustrations
|
| Content Type |
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| Media Type |
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| Carrier Type |
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| Formatted Contents Note |
- Formatted contents note - The AdBoard story / Cid Reyes -- Historical highlights / Ruben V. Nunez -- What is self-regulation / Jean J. Boddewyn -- Self-regulation / James P. Neelankavil, Albert B. Stridsberg -- Advertising self-regulation : what's the best Asian model? / Jamshed Qureshi -- AdBoard member-associations -- The Adboard anthology. The evolution of Philippine advertising, part 1 / Cynthia S. Jacinto -- The evolution of Philippine advertising, part 2 / Franzina S. Feredo -- Mass media : Pinoy style / Patalastas editors -- You must remember this / Felice Sta. Maria -- Thus spake the gurus... / Ed Sanchez -- Radio : its nature and evolution / Ray V. Pedroche, Rex Toledo and Atty. Eduardo C. Montilla -- The birth of Philippine television : Ray V. Pedroche, Rex Toledo and Atty. Eduardo C. Montilla -- The Filipino creativity / Herminio Ordonez -- Culture and creativity / Greg Macabenta -- Making trends in the nineties / Antonio R. de Joya -- Strategic planning and marketing during uncertain times / Augusto C. de Leon -- Advertising on a small budget / Luis J. Morales -- An overview of technology impact on media / Robert S. Block -- The Filipino consumer in the 1990s / Alicia M. Pascual -- Sociocultural factors affecting consumer behavior / Carmencita N. Esteban -- How advertising shapes values / Mercedes R. Abad -- How advertising shapes values / Randy David -- Appendix. The code of ethics -- ACRC manual of procedures -- Standards of trade practices and conduct
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| Language Note |
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| Subject Corporate Name |
- Corporate name or jurisdiction name as entry element - AdBoard (Philippines)
|
| Subject Topical Term |
- Topical term or geographic name as entry element - Advertising
- General subdivision - Self-regulation
- Geographic subdivision - Philippines.
- Topical term or geographic name as entry element - Advertising
- Geographic subdivision - Philippines.
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