BOOKS
Cases on marketing management in the Philippine setting

Publisher: UP Press,


Title Details
  • Cases on marketing management in the Philippine setting
Publishers
  • Quezon City : UP Press,2002.
Descriptions
  • 411 p. : ill.,
Isbn
    9714523671
Subjects
  • Marketing -- Philippines -- Decision making -- Case studies.
  • Marketing -- Philippines -- Management -- Case studies.
Material Type
  • BK
  • Book
Location MAIN
Item Call Number HF 5415.13 C3875 2002
Copynumber 1
Status Available
Barcode 10609
International Standard Book Number
  • International Standard Book Number - 9714523671
Title Statement
  • Title - Cases on marketing management in the Philippine setting
  • Statement of responsibility, etc. - Ben Paul B. Gutierrez, Editor
Publication, Distribution, Etc. (imprint)
  • Place of publication, distribution, etc. - Quezon City :
  • Name of publisher, distributor, etc. - UP Press,
  • Date of publication, distribution, etc. - 2002.
Physical Description
  • Extent - 411 p. :
  • Other physical details - ill.,
Subject Topical Term
  • Topical term or geographic name as entry element - Marketing
  • Geographic subdivision - Philippines
  • General subdivision - Case studies.
  • Topical term or geographic name as entry element - Marketing
  • Geographic subdivision - Philippines
  • General subdivision - Case studies.
Personal Name
  • Personal name - Gutierrez, Ben Paul B.