BOOKS
The marketer's guide to the socio-economic classification of consumers : insights and challenges of target marketing in the Philippines using SEC indicators

Publisher: Asian Institute of Management,


Title Details
  • The marketer's guide to the socio-economic classification of consumers :
Publishers
  • Makati City : Asian Institute of Management,c2002.
Descriptions
  • x, 112 p. : ill.,
Isbn
    9716790627
Language
    English
Subjects
  • Economic indicators -- Philippines.
  • Social indicators -- Philippines.
Material Type
  • BK
  • Book
Location MAIN
Item Call Number HF 5415.127 R634 2002
Status Available
Barcode 12201
International Standard Book Number
  • International Standard Book Number - 9716790627
Language Code
  • Language code of text/sound track or separate title - eng
Main Entry
  • Personal name - Roberto, Ned
Title Statement
  • Title - The marketer's guide to the socio-economic classification of consumers :
  • Remainder of title - insights and challenges of target marketing in the Philippines using SEC indicators /
  • Statement of responsibility, etc. - Ned Roberto.
Publication, Distribution, Etc. (imprint)
  • Place of publication, distribution, etc. - Makati City :
  • Name of publisher, distributor, etc. - Asian Institute of Management,
  • Date of publication, distribution, etc. - c2002.
Physical Description
  • Extent - x, 112 p. :
  • Other physical details - ill.,
Language Note
  • Language note - English
Subject Topical Term
  • Topical term or geographic name as entry element - Economic indicators
  • Geographic subdivision - Philippines.
  • Topical term or geographic name as entry element - Social indicators
  • Geographic subdivision - Philippines.