BOOKS
The Best PR programs & tools : a selection of the winning entries to the IABC Gold Quill Philippines Awards

Publisher: UST Publishing House,


Title Details
  • The Best PR programs & tools :
Publishers
  • c2005.Manila :UST Publishing House,
Descriptions
  • 133 pages :illustrations
Isbn
    9715063217
Subjects
  • Communication and education -- Philippines.
  • Public relations.
  • Communications. -- Philippines.
Material Type
  • BK
  • Book
Location MAIN
Item Call Number HM 263 B47 2005
Status Available
Barcode 13498
International Standard Book Number
  • International Standard Book Number - 9715063217
Library Of Congress Call Number
  • Classification number - HM 263
  • Item number - B47 2005
Title Statement
  • Title - The Best PR programs & tools :
  • Remainder of title - a selection of the winning entries to the IABC Gold Quill Philippines Awards /
  • Statement of responsibility, etc. - edited by Bong Osorio
Publication, Distribution, Etc. (imprint)
  • Date of publication, distribution, etc. - c2005.
  • Place of publication, distribution, etc. - Manila :
  • Name of publisher, distributor, etc. - UST Publishing House,
Physical Description
  • Extent - 133 pages :
  • Other physical details - illustrations
Content Type
Media Type
Carrier Type
Formatted Contents Note
  • Formatted contents note - Public relations defined -- Managing reputation & other roles -- Winning the fight against breast cancer -- Computer eyes : the first National Computer Center for Blind Students -- Caltex Mentor Program Drive towards literacy -- Win hearts, and wallets too -- A tradition of leadership : BPI's 150th Anniversary Program -- Malampaya: Virtual Exhibit -- Integrated marketing communications -- Get ahead : Gimik@Glorietta -- PR measurement: Separating myth from reality -- Tulong aral ng Petron -- Pamanang yaman : Ika-80 Taon ng Paglilingkod (80th Anniversary Party) -- "Wagi Ka Kapuso Sa Gawi at Ugali" Campaign -- Communicating change -- Inquirer Libre! -- In advertising you pay, in PR you pray -- Project Beacon: (Barangay Electrification Assistance for the Countryside) -- Malampaya: A Model of Sustainable Development in Action -- The Outstanding Philippine Soldiers 2003 -- Clean Water Stewardship in Unilever Philippines -- The dream factory called advertising -- 50 years station ID -- Firebringer: Forty Years of First Philippine Holdings Corporation -- Meralco Annual Report -- Meralco news -- The Ayala Group of Companies 2001 Annual Report -- PDI Corporate Brochure -- Fostering public good -- SMART communities: Logos and application -- Portraits VIA -- Tell it all, tell it fast, tell the truth -- Put your money, where your heart is.
Subject Topical Term
  • Source of heading or term - Communication and education
  • Geographic subdivision - Philippines.
  • Topical term or geographic name as entry element - Public relations.
  • Topical term or geographic name as entry element - Communications.
  • Geographic subdivision - Philippines.
Personal Name
  • Personal name - Osorio, Bong
  • Relator term - Editor.