| Location |
MAIN |
| Item Call Number |
HF 5415.12 .P6 F47 2007 |
| Copynumber |
1 |
| Status |
Available |
| Barcode |
15370 |
| International Standard Book Number |
- International Standard Book Number - 9789711902254
|
| Library Of Congress Call Number |
- Classification number - HF 5415.12 .P6
- Item number - F47 2007
|
| Title Statement |
- Title - The second integrated marketing communications effectiveness awards, 2007 :
- Remainder of title - winning case studies /
- Statement of responsibility, etc - edited by Jerry G. Kliatchko.
|
| Varying Form Of Title |
- Title proper/short title - 2nd integrated marketing communications effectiveness awards, 2007
|
| Publication, Distribution, Etc. (imprint) |
- Place of publication, distribution, etc - [Manila] :
- Name of publisher, distributor, etc - [The University of Asia and the Pacific],
- Date of publication, distribution, etc - [2007]
|
| Physical Description |
- Extent - 248 pages :
- Other physical details - illustrations ;
- Dimensions - 23 cm.
- Accompanying material - + 1 computer disc ; 4 3/4 in.
|
| Formatted Contents Note |
- Formatted contents note - Nestle Philippines - "Choose wellness, choose Nestle" -- BPI Family Savings Bank - "BPI get started on tomorrow omnibus campaign" -- Philippine Long Distance Telephone Company - "Wedding souvenir" -- Bank of the Philippine Islands (BPI) - "The BPInoy ad campaign" -- Coca-Cola Foundation - "Coke planet project" -- LBC Express, Inc. - "LBC instant peso padala P39" -- Planters Development Bank - "SME Community Philippines" -- BPI Family Savings Bank - "Get started on tomorrow" -- Petron Corporation - "ArtPetron: alay sa sining" -- Prudentialife Plans, Inc. - "Buhay ang Pag-asa" -- Cebu Pacific Air - "Leadership campaign" -- Petron Corporation - "An hour with the champions" -- Bank of the Philippine Islands - "BPI expat Pinoys program" -- Jollibee Foods Corporation - "Jollibee Bee-2-win" -- Community Innovations, Inc. - "Lovin' Legazpi" -- Golden Arches Development Corporation - "McDonald's McRice Burger" -- Philamlife - "Milestones" -- Philamlife - "Money Tree" -- Security Bank - "Fixed Income Investment Solutions" -- United Laboratories, Inc. - "Astig Revicon dribbling challenge" -- United Laboratories, Inc. - "Eto o eto gorilla" -- Unilab Consumer Healthcare - "Enervon happy" -- Publicis Manila, Inc. - "Thank goodness it's five days" -- Globe Telecom - "Sa Piling Mo no commercial break marathons"
|
| Subject Topical Term |
- Topical term or geographic name as entry element - Marketing
- Geographic subdivision - Philippines.
- Topical term or geographic name as entry element - Communication in marketing
- Geographic subdivision - Philippines.
- Topical term or geographic name as entry element - Advertising
- General subdivision - Awards
- Geographic subdivision - Philippines.
|
| Personal Name |
- Personal name - Kliatchko, Jerry G.
- Fuller form of name - (Jerry Gamalinda)
|
