| Location |
MAIN |
| Item Call Number |
HF 5415.1265 .S66 2012 |
| Copynumber |
1 |
| Status |
Available |
| Barcode |
17054 |
| International Standard Book Number |
- International Standard Book Number - 9780071768290 (alk. paper)
- International Standard Book Number - 0071768297 (alk. paper)
|
| Library Of Congress Call Number |
- Classification number - HF 5415.1265
- Item number - .S66 2012
|
| Dewey Decimal Classification Number |
- Classification number - 658.8/72
- Edition number - 23
|
| Main Entry |
- Personal name - Sponder, Marshall.
|
| Title Statement |
- Title - Social media analytics :
- Remainder of title - effective tools for building, intrepreting, and using metrics /
- Statement of responsibility, etc. - Marshall Sponder.
|
| Publication, Distribution, Etc. (imprint) |
- Place of publication, distribution, etc. - New York :
- Name of publisher, distributor, etc. - McGraw-Hill,
- Date of publication, distribution, etc. - c2012.
|
| Physical Description |
- Extent - xiv, 316 p. :
- Other physical details - ill., maps ;
- Dimensions - 24 cm.
|
| General Note |
- General note - Non-Filipiniana
|
| Bibliography, Etc. Note |
- Bibliography, etc - Includes bibliographical references (p. 297-305) and index.
|
| Formatted Contents Note |
- Formatted contents note - The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
|
| Subject Topical Term |
- Topical term or geographic name as entry element - Internet marketing.
- Topical term or geographic name as entry element - Social media.
- Topical term or geographic name as entry element - Marketing research.
- Topical term or geographic name as entry element - Consumer profiling.
|
