BOOKS
Advocacy marketing /

Publisher: Anvil Pub.,


Title Details
  • Advocacy marketing /
Publishers
  • Mandaluyong City :Anvil Pub.,c2014
Descriptions
  • 145 p.
Isbn
    9789712728747
Subjects
  • Nonprofit organizations--Marketing.
  • Marketing
Material Type
  • BK
  • Book
Location MAIN
Item Call Number HF 5415 G3 2014
Copynumber 1
Status Available
Barcode 17072
International Standard Book Number
  • International Standard Book Number - 9789712728747
Library Of Congress Call Number
  • Classification number - HF 5415
  • Item number - G3 2014
Main Entry
  • Personal name - Garcia, Leonardo Jr.
Title Statement
  • Title - Advocacy marketing /
Publication, Distribution, Etc. (imprint)
  • Place of publication, distribution, etc - Mandaluyong City :
  • Name of publisher, distributor, etc - Anvil Pub.,
  • Date of publication, distribution, etc - c2014
Physical Description
  • Extent - 145 p.
Formatted Contents Note
  • Formatted contents note - Framework for advocacy marketing -- Dissecting corporate social responsibility -- Environmental issues -- Health issues -- Values issues -- Socio-economic and cultural issues -- Political issues -- Technological issues -- Enhancing corporate social responsibility -- Research Paper, Unethical ads
Subject Topical Term
  • Topical term or geographic name as entry element - Nonprofit organizations--Marketing.
  • Topical term or geographic name as entry element - Marketing