| Location |
MAIN |
| Item Call Number |
HD 59.6 .P5 R6 2014 |
| Copynumber |
1 |
| Status |
Available |
| Barcode |
17385 |
| International Standard Book Number |
- International Standard Book Number - 9789712729591
|
| Library Of Congress Call Number |
- Classification number - HD 59.6 .P5
- Item number - R6 2014
|
| Main Entry |
- Personal name - Rodriguez-Olmedo, Bettina
|
| Title Statement |
- Title - The adventures of a PR girl :
- Remainder of title - the inside story of public relations /
- Statement of responsibility, etc - Bettina Rodriguez-Olmedo
|
| Publication, Distribution, Etc. (imprint) |
- Place of publication, distribution, etc - Mandaluyong City :
- Name of publisher, distributor, etc - Anvil Pub.,
- Date of publication, distribution, etc - c2014
|
| Physical Description |
- Extent - 189 pages :
- Other physical details - illustrations
|
| Formatted Contents Note |
- Formatted contents note - PR Perceptions -- A guide to PR, its definition and history -- Public relations and advertising -- Welcome to the real world -- PR as an integral element of marketing -- Manila's beautiful people -- PR programs within a socioeconomic framework -- La dolce vita -- Special events, damage control, and media relations -- The PR spectrum -- PR in a hotel setting -- Living my dream -- PR decorum and professional ethics -- Slices of life -- PR for a non-stock, non-profit, educational organization -- "The doctor is in" -- PR as a management function: the principles of corporate governance -- Making a difference -- Ethical conduct in the workplace -- Behind the scenes -- Employee relations (Human resources management) -- PR begins at home -- Corporate social responsibility -- Creating a ripple in the new millennium
|
| Subject Topical Term |
- Topical term or geographic name as entry element - Public relations
- Geographic subdivision - Philippines
|
