| Location |
MAIN |
| Item Call Number |
HF 5813 P6 H3 2014 |
| Status |
Available |
| Barcode |
17417 |
| International Standard Book Number |
- International Standard Book Number - 9789712730092
|
| Library Of Congress Call Number |
- Classification number - HF 5813 P6 H3 2014
|
| Main Entry |
- Personal name - Harris, Tony
|
| Title Statement |
- Title - Advertising :
- Remainder of title - more fun in the Philippines /
- Statement of responsibility, etc - Tony Harris
|
| Publication, Distribution, Etc. (imprint) |
- Place of publication, distribution, etc - Mandaluyong City :
- Name of publisher, distributor, etc - Anvil Pub.,
- Date of publication, distribution, etc - c2014
|
| Physical Description |
- Extent - 171 pages :
- Other physical details - illustrations
|
| General Note |
- General note - "At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon--"It's more fun in the Philippines." The campaign by BBDO Guerrero, the Philippines' most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications. After over two decades working at some of London's most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s and Dr. Martens and joined BBDO Guerrero as Chief Executive. This is the story of what happened next."
|
| Subject Personal Name |
- Personal name - Harris, Tony
|
| Subject Topical Term |
- Topical term or geographic name as entry element - Advertising
- Geographic subdivision - Philippines
|
